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https://www.foodinjapan.org/hokkaido/shiroi-koibito/

Shiroi koibito

When you think of Hokkaido souvenirs, there's one that stands out - "Shiroi Koibito." It's a classic, and it's been delighting people for 40 years. In Hokkaido, where souvenirs are big business, this treat makes around 10 billion yen in sales every year. That's quite a feat, as it consistently ranks as the top-selling souvenir in Hokkaido. So, how did this "great product" come to be, and why is it still a top pick? Today, let's find out all about it in this article!

Food in Japan